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Business is good these days for financial planners. Do-it-yourself
investors, burned by the declining stock market, are turning to planners
for investment advice. Families shaken by the terrorist attacks of September
11, the faltering economy and the Enron scandal are engaging planners
to put their financial houses in order.
But many families have yet to turn to such professional help, held back
by the question, "Why should I hire a planner for something I could
do on my own, with the aid of a computer or by hiring a financial specialist?"
Good question. Here are some reasons why you should seriously consider
seeking the advice of a qualified financial planner.
Financial planning is more than about money. At its core, financial
planning is about effectively managing financial resources so that individuals
can lead happier, more fulfilling lives today and tomorrow. One of the
very first steps in a financial planning relationship is to help clients
define their life goals. Do you want to start your own company, have
more time to
volunteer, change careers, live somewhere else? How do you balance competing
goals, such as saving for retirement while putting children through
college and help out elderly parents?
Take the example of the CERTIFIED FINANCIAL PLANNER professional
in Texas who asks of all her new clients, "If you could create
a perfect world, what would it be?" When she asked that question
of a local university professor, a man known for his sour, depressed
mood, he told her he wanted to live on a farm, far from where he was
teaching. The more he talked about it, the more excited he got, and
the more that he, his wife and the planner realized it was a dream he
could make a reality. Within a year and a half they were happily settled
on a farm in Iowa.
In a good financial planning relationship, the planner and the client
periodically reassess the client's goals and strategies already in place
to achieve those goals, especially as life circumstances change. No
financial planning or investment software program can effectively come
up with those kinds of questions - let alone provide the right answers.
Financial planning sees the whole, not just the parts. Many financial
specialists provide valuable services to people for a specific financial
need, such as buying property and casualty insurance or drafting a will.
However, a financial planner typically provides the overview in order
to make sure the various parts are working in harmony and not against
each other. For
example, one professional's strategy to save income taxes may undermine
another professional's investment strategy. A computer might provide
investment advice (though usually not well tailored to your individual
needs), but a financial planner can help you find ways to free up additional
money for investing. It also is the planner who might discover that
your computer-designed investment plan could be seriously undermined
by a costly medical crisis because you don't have adequate disability
insurance or health care coverage.
Planners motivate. Sure, you probably know you need a will, better
insurance, a budget, a better handle on your investments and assessment
of a host of other financial issues. Perhaps you could do some of it
adequately on your own. But there's nothing like going to a financial
planner to motivate you to finally take the actions you've been procrastinating.
For example, a recent retirement study by TIAA-CREF Institute found
that people who planned more thoroughly for their retirement experienced
fewer financial "surprises" when they actually retired.
Planners provide checks and balances. Beyond the financial expertise
and the motivation to take action, the planner can provide a much-needed
objective perspective. Numerous studies show that investors who work
with financial advisors trade less often and average better returns
than those who invest on their own. Planners can filter out the financial
"noise" that so often clouds financial judgment. This independent
perspective is especially critical when a family is under stress such
as from a job loss, divorce or a major market decline.
Ideally, it's better to create a financial plan before a crisis occurs.
One of the greatest benefits of financial planning is its ability to
prepare you to better handle the inevitable financial roadblocks thrown
up in life that can detour you from achieving your life goals.
March -30- 2002
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Prime Retirement Asset Management, Inc (PRAM)
Securities offered through Prime Capital Services,
Inc (PCS).~ Member FINRA/SIPC.
Investment Advisory Services offered through Asset & Financial
Planning, LTD. (AFP). PCS and AFP are affiliated entities.
Prime Retirement Asset Management (PRAM), Inc., PRAM, LLC, Prime Wealth Management, LLC (PWM), are not affiliated with PCS or AFP.
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